Guerra de las cajas andaluzas por utilizar la marca Caja del Sol

Unicaja y Cajasol han desatado la guerra de las marcas. Aunque sin gran difusión, la caja malagueña utilizó desde principios de los noventa la submarca Caja del Sol. Cuando las antiguas cajas El Monte y Caja San Fernando decidieron unirse en una nueva entidad, cuya sede principal está ubicada en la sevillana Plaza de San Francisco, decidió llamarse Cajasol.

Lo cuento hoy en El Confidencial.

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